MS Consulting Group
MS Consulting
Our Work
Passionate about innovation in the restaurant industry, I have developed expertise in creating and developing innovative concepts. My goal is to bring new ideas and create unique experiences for customers.
As a consultant, I assist struggling restaurant businesses, helping them recover and avoid bankruptcy. Through dynamic market and catchment area analysis, I tailor strategic solutions that revitalize business activity.
My approach is to recreate business dynamics, optimize operations and train teams to ensure the sustainability and success of businesses. I am committed to transforming challenges into opportunities, leveraging my passion for catering and my expertise in business management.
01
Financial Study,
To analyze the strengths and weaknesses of your profit center, our approach begins with a detailed study of the financial statement. We carefully examine assets, liabilities and equity to determine the financial strength of the company.
Next, we conduct a review of operating results. This includes an assessment of revenues, costs and profits to understand current profitability. We identify the best performing revenue sources and those that require improvement.
At the same time, we analyze the strengths and weaknesses of the profit center by examining key aspects such as human resources management, operations, marketing and customer satisfaction. This analysis helps to highlight areas with high potential and those requiring special attention.
Finally, we develop a strategic action plan to strengthen strengths and correct identified weaknesses. Our goal is to implement effective solutions to optimize performance and ensure the viability and profitability of your business.
02
Catchment Area Studies
To optimize the success of your catering business, it is crucial to conduct a thorough study of the catchment area. This analysis allows you to adapt the service offered to the specificities and expectations of potential customers, thus ensuring an effective development strategy.
The study of the surrounding area includes the identification of primary, secondary and tertiary catchment areas. The primary catchment area includes local customers, located less than 15 minutes from the establishment, who constitute the majority of your regular clientele. It is essential to offer attractive services to this target by emphasizing quality, speed and friendliness.
The secondary catchment area includes customers located between 15 and 30 minutes from the establishment. To attract this clientele, it is important to diversify the offers and implement effective communication actions, such as special promotions and one-off events.
Finally, the tertiary catchment area concerns potential customers located more than 30 minutes from the establishment. To attract this clientele, it is necessary to offer unique and differentiated services that encourage people to make the trip, such as exceptional events, themed menus or collaborations with local players.
Analyzing these areas allows us to adjust the service offering and implement targeted strategies for each customer segment. By studying the market and consumer habits, we can adapt our solutions to best meet customer expectations and ensure the profitability and viability of the company.
03
Analysis of Employee Skills
To ensure the success and sustainability of your business, it is essential to analyze employee skills and identify training and development needs. An accurate assessment of the strengths and weaknesses within the team allows you to implement appropriate strategies to maximize each person's potential.
The first step is to detect existing skills and identify gaps in key areas such as cooking, dining, management, and sales. This analysis helps target training needs and offer personalized development programs for employees.
Investing in training kitchen and dining room teams is crucial to ensure impeccable service quality and optimal customer satisfaction. In addition, it may be necessary to consider integrating new talent into complementary departments such as sales, marketing, or reception, in order to strengthen commercial momentum and improve the customer experience.
Additionally, it may be beneficial to train existing employees for flexible roles, such as sales or reception, to meet the changing needs of the business and ensure operational flexibility.
By investing in ongoing training and skills development, you ensure that your team remains competitive and motivated, contributing to the success and sustainability of your business.
04
Structure Analysis: Works and Materials
To ensure the competitiveness and attractiveness of your establishment in the long term, it is essential to carry out a regular analysis of the structure, works and equipment. This approach allows you to identify investment needs in decoration, equipment and improving the atmosphere of the place.
Over a 2-year period, it may be necessary to renew the decoration to modernize the space and make it more welcoming for customers. An aesthetic and well-maintained environment plays a crucial role in the customer experience and can encourage repeat visits.
At the same time, it is important to invest in new equipment to improve employee skills and operational efficiency. The acquisition of modern and efficient equipment can increase productivity and the quality of services offered, thus contributing to customer satisfaction.
Additionally, providing employees with innovative tools can help them achieve greater success. For example, regular training and cutting-edge technologies can help teams stay up to date and continually improve their performance.
Finally, a pleasant and well-designed restaurant atmosphere can improve employee morale and customer satisfaction. Investments in lighting, acoustics and layout can transform the atmosphere of the place, making the overall experience more enjoyable.
In short, a thorough analysis of the structure, works and equipment is essential to maintain and improve the attractiveness of your establishment, ensure its viability and support the success of your team.
